Once upon a time...
We had the likes of Leo Burnett, David Ogilvy et al. And they were the keepers of the flame of advertising.
Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?
Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days - especially the use of the new technology?
Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.
In our current trade press the lexicon of adjectives used by critics of advertising is...zilch...nada...nothing!
Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that - banal!
The current crop of writers have forgotten that their first calling is to write readable,intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless there is someone to stop it.
The current crop of writers and what they have to say about advertising is growing in irrelevance. Sometimes I feel that, when reading the marketing/advertising/media press that they have no idea who they are writing for. Sadly, a myopic tunnel vision is bought to bear on the subject currently in vogue - in this instance, Web 2.0.
However what is really worrying is the fact that, in the instance of Web 2.0, there is no debate as to the suitability of Web 2.0 as an advertising medium, there is no debate as to the claims of it being accountable. Which, by the way, it isn't, it is too susceptible to all types of fraud and manipulation!
And there is absolutely no discussion on the huge and growing problem of clutter. Whether it's emerging digital platforms or the nooks and crannies in an ever increasing buyable physical world - from dry-cleaning bags,coffee cups,door hangers and even houses. The simple fact of the matter is that clutter is leading to more clutter.
So if clutter is such a problem, why isn't there a clear,unified way of thinking out a way to reduce it? And that perhaps a good debate and discussion within the marketing/Media press could contribute, but no, no critics within the trade have emerged to courageously tackle this huge and growing problem!
Added to this is the headlong, unquestioning rush into all forms of new media. Like, for example, cellphone (mobile) advertising.
A much more critical stance would have questioned the very thought of advertising on mobile 'phones.
Now the obvious has been confirmed, marketers' new-found fondness for cellphone advertising is not an enthusiam universally shared by consumers.
When 4,000 adults were asked about different forms of mobile phone ads the overwhelming majority of respondents found them "not accepatable at all"!
"My new gizmo has gone up in smoke but I can't face ringing yet another call centre"...that was the headline in a recent edition of The Tomes of London, as if in vindication of what I am trying to say here. "Customer satisfaction plumbs the depths as a survey suggests that we are fed up with poor servicesstates the Times.
I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!
Here I will take this opportunity to announce the fact that we are trying ourselves to (partially)address the problem of reader satisfaction/ddissatisfaction. On our blogsite (http://effectiveaccountablecommunication.blogsite.com) we have a short questionaire with a couple of questions and multiple choice answers. Please take the time to visit and provide us with your opinions...it will help us all in the future. Thank you so much in anticipation.
Paul Ashby has pioneered interactive communication in Australia; Japan; USA;The UK; Singapore. He also wrote & produced the worlds' first regularly scheduled interactive TV game show sponsored by P&G. Having invested $10 m in independent research he is ideally situated to proclaim the substantial benefits of interactive marketing communication. Seeking more: Then visit: http://interactivetelevisionorinteractivetv.blogspot.comRandom Borough
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Nowadays no aspect of advertising is as badly served as advertising itself. Where to day are the advertising voices that ring out as intelligent, passionate, current, and, more importantly, critical of current advertising practices?
Can you, for one moment, even imagine David Ogilvy not giving sarcastic comment to some of what passes for advertising these days - especially the use of the new technology?
Once upon a time we had an excellent heritage of critical writing on advertising. Unfortunately to day no one speaks with any authority either for or against advertising.
In our current trade press the lexicon of adjectives used by critics of advertising is...zilch...nada...nothing!
Even worse, the banality of what passes for intelligent commentary on all aspects of marketing/advertising is simply that - banal!
The current crop of writers have forgotten that their first calling is to write readable,intelligent and amusing articles. Because like everything else advertising needs strong criticism, it needs that to keep advertising strong and innovative. Bad advertising, and there happens to be a lot of it around these days, drives out good advertising unless there is someone to stop it.
The current crop of writers and what they have to say about advertising is growing in irrelevance. Sometimes I feel that, when reading the marketing/advertising/media press that they have no idea who they are writing for. Sadly, a myopic tunnel vision is bought to bear on the subject currently in vogue - in this instance, Web 2.0.
However what is really worrying is the fact that, in the instance of Web 2.0, there is no debate as to the suitability of Web 2.0 as an advertising medium, there is no debate as to the claims of it being accountable. Which, by the way, it isn't, it is too susceptible to all types of fraud and manipulation!
And there is absolutely no discussion on the huge and growing problem of clutter. Whether it's emerging digital platforms or the nooks and crannies in an ever increasing buyable physical world - from dry-cleaning bags,coffee cups,door hangers and even houses. The simple fact of the matter is that clutter is leading to more clutter.
So if clutter is such a problem, why isn't there a clear,unified way of thinking out a way to reduce it? And that perhaps a good debate and discussion within the marketing/Media press could contribute, but no, no critics within the trade have emerged to courageously tackle this huge and growing problem!
Added to this is the headlong, unquestioning rush into all forms of new media. Like, for example, cellphone (mobile) advertising.
A much more critical stance would have questioned the very thought of advertising on mobile 'phones.
Now the obvious has been confirmed, marketers' new-found fondness for cellphone advertising is not an enthusiam universally shared by consumers.
When 4,000 adults were asked about different forms of mobile phone ads the overwhelming majority of respondents found them "not accepatable at all"!
"My new gizmo has gone up in smoke but I can't face ringing yet another call centre"...that was the headline in a recent edition of The Tomes of London, as if in vindication of what I am trying to say here. "Customer satisfaction plumbs the depths as a survey suggests that we are fed up with poor servicesstates the Times.
I can guarantee that there will be no discussion/debate/criticism of that little article in the trade press!
Here I will take this opportunity to announce the fact that we are trying ourselves to (partially)address the problem of reader satisfaction/ddissatisfaction. On our blogsite (http://effectiveaccountablecommunication.blogsite.com) we have a short questionaire with a couple of questions and multiple choice answers. Please take the time to visit and provide us with your opinions...it will help us all in the future. Thank you so much in anticipation.
Paul Ashby has pioneered interactive communication in Australia; Japan; USA;The UK; Singapore. He also wrote & produced the worlds' first regularly scheduled interactive TV game show sponsored by P&G. Having invested $10 m in independent research he is ideally situated to proclaim the substantial benefits of interactive marketing communication. Seeking more: Then visit: http://interactivetelevisionorinteractivetv.blogspot.comRandom Borough
London Sponsored Link
Columbus Crossroads Hotels
London Travel Webcams Live Webcam Webcamworld Com
Quit Smoking Clinic Uk
Uk Fresh Produce Importers Fresh Produce Imports Importing Fresh Produce To Uk
London Sponsored Link
Uk Escorts Paula Sexual Paula Female In London Girl In London Escort In London Full Service Escort
Ethanol Stock News Gfet Sponsored Link
Expedia Travel Cheap Airfare Hotels Car Rental Vacations Amp Cruises
Cockrell11
London Sponsored Link
Escort London Ontario Canada Escort En Madrid Indiana
Stacy London Pictures Stacy London Photos Stacy London Gallery
London Wikipedia The Free Encyclopedia
London Sponsored Link
Voyforums Lynchburg Virginia
London Sponsored Link
London Sponsored Link
Box Office Manager Change Career London
London Sponsored Link
550 Per Week Homer Row Marylebone W1
London House Hotel Hostel In London England
Call Centre Jobs London Job Call Center Telesales
Lakshmi British Indian Escort London And Heathrow
Orbitz Hotels Low Rates On City Hotel In London
Flights To London England Heathrow Airport Expedia
London Sponsored Link
London Sponsored Link
Ethanol Stock News Gfet Sponsored Link
London Caterers London Catering Services London Caterer Food Delivery
Ethanol Stock News Gfet Sponsored Link
Welcome Page
London Daily Photo Xmas Striptease
Fallen Arches
Travel Agencies Amp Booking Sites Located Inside The United States
Ethanol Stock News Gfet Sponsored Link
Cheap Hotels Cheap Hotels Cheap Hotels In Paris Cheap
Ethanol Stock News Gfet Sponsored Link
London Interest Rates Mortgage
London Sponsored Link
London
Ethanol Stock News Gfet Sponsored Link
London Sponsored Link
Blue Cross Blue Shield Customer Service
50000 Of Taxpayers 39 Money Spent On Speaker 39 S Wife 39 S Air Travel
London Theatre Guide Palace Theatre
London Olympics 2012 Domain Name For Sale London 2012
London Sponsored Link
London Manchester Times Train London Manchester Times Tlain
London Sponsored Link
Northwest Airlines Reports Full Year 2007 Results
Oasis Hk Gives Away 1000 Tickets Booked Online
Ethanol Stock News Gfet Sponsored Link
London Drugs
Ethanol Stock News Gfet Sponsored Link
London Sponsored Link
Broadband Properties Covers Publicly Available Telepresence
London Sponsored Link
London Sponsored Link
Teaching English As A Second Language In London
Ethanol Stock News Gfet Sponsored Link
Europe Personals
Ethanol Stock News Gfet Sponsored Link
Maps Transport For London
Looking For High Quality Real Time News And
London Hotels London Luxury Hotels Online
Cheap Airfare And Airline Discount Savings At Priceline
Regency Hot Tub Part
London Sponsored Link
London Sponsored Link
Ccnp Network Engineer Surrey South London Planet
Cakes London Wedding Cakes London Priyesh Vaghjiani
Justin Timberlake Amp Jessica Biel Together In London
Retarded Robbers
Lastminute Com Hotels Holidays Flights Travel And Entertainment At The Last
Find Flights To Prague Prg Hotwire Com
London Sponsored Link
London
Ethanol Stock News Gfet Sponsored Link
Security Barrier Pakistan A More Dangerous Place Without Bhutto
Subway Map 2 0 Beta 2008 V 1
Profile Launch That Its Ceo Wants To Be Just Mtx D
London Escort London Ontario Escort Services Independent London Ontario Escort Kylee Smith
Comment By Ellen On Tv Review Fashionably Late With Stacy
Mphil Studentships Senior Proteomics Scientist Amp
Camping Equipment London Shopzilla Com
For Some Months Past I Have Been Rambling Over The Country But I Am
London E14 Property For Sale Amp Area Guide Find A Property
Various 2004 The Best Of Smooth Jazz Ever Cd4
And Senators Into Various Caucuses Caterham For Sale To Kit Motoring
01 28 2008
Beef Glossary Different Beef Cuts Diagram Types Of Meat
London Jobs Admin Banking Legal Pa Secretarial Jobs In London
Travel Flight Life Insurance Lloyds London
Tablighi Jamaat An Indirect Line To Terrorism
Cheap Flights To New York Usa New York From All Airports Flight Comparison Co Uk
Loans
London Bridge Wikipedia The Free Encyclopedia
Urban Dictionary London Bridge
